Industry
Events & Community
Client
SarasCare / Melbourne Diwali 2025
Multilingual AI Assistant & Automation System for Australia’s Largest Undercover Festival
Intelligence that scales with celebration
Melbourne Diwali, Australia’s largest undercover cultural event, attracts more than 25,000 attendees and 400 performers each year. The organisers needed a way to manage the constant flow of questions, directions, and performance logistics without overwhelming their volunteer team. Argonix built an intelligent WhatsApp support system that handled the event’s communication end-to-end. The bot provided instant answers to attendee FAQs, retrieved live performer schedules, and shared real-time food-stall information — all through a natural chat experience. Behind the scenes, the system runs on Google Sheets + n8n automation, allowing staff to update data in seconds while the AI delivers accurate responses automatically. It became the digital backbone of the festival, ensuring clarity, accessibility, and connection at scale.
A festival made smarter
The Melbourne Diwali assistant transformed how the event communicated. Thousands of queries were resolved automatically, saving organisers dozens of staff hours while giving attendees instant, reliable answers. For performers, it removed the confusion of scheduling. For guests, it created a seamless digital experience worthy of one of Australia’s most celebrated cultural festivals. A built-in photo-raffle system let users submit event photos directly through WhatsApp, automatically entering them into contests drawn every 10 minutes. The result: higher engagement, deeper community interaction, and a festival experience that felt both personal and effortless. Saras Care could view real-time analytics on what guests searched for most — from stall popularity to family-friendly activities like mehndi, henna art, and TikTok competitions. It’s community, powered by intelligence.
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